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23 Oct 2018
That’s why there is a huge upsurge of social media marketing companies all over the world. And when it comes to the Chinese market, social media marketing in China ( adstochina.westwin/social_media_marketing ) becomes even more important because Chinese social media is more dynamic and different from the western world.

Chinese people can pay their rents, order taxis, shop goods, and even find jobs on social media. Hence, the role of social media in the life of Chinese people is far more useful than just usual texting and sharing of photos. Therefore, whenever any western company tries to enter the Chinese market, first of all, it tries to build a strong, active online presence on social media.

Social media offers numerous perks to the businesses who want to expand in mainland China. Let’s have a look at a few reasons why investing in social media marketing in China should be your priority.

Brand Awareness

Social media marketing improves brand awareness. Brand awareness is all about engaging more and more with users. When you constantly post engaging content on social media, gradually users start recognizing your brand, and from thereon, your business can take off easily. Regular interaction with users has a positive impact on the credibility of the company which in turn influences the buying decision of consumers.

Drive more Traffic to Website

Online businesses crave for more and more traffic to the website. And, what can be better placed than social media for this? Chinese largest social media platform, WeChat has 902 million daily active users. Hence, it provides ample opportunity for every company to drive more traffic to its website and increases opportunities for sales. Hence, social media marketing in China has a positive impact on your sales.

Economical Advertising

When it comes to advertising overseas, nothing can be more economical than social media marketing. And Chinese social media platform WeChat, QQ and Weibo are tailor-made for the advertising. You can run an effective market campaign without spending a lot. Many companies have done this in the past. And no other form of advertising ( ) has such a deep penetration into the Chinese market at such a reasonable price. Hence, social media marketing in China is the most economical ways of advertising.

These are three key reasons why you should invest in social media marketing in China.

Final Thoughts

For Chinese people, social media is not just about texting or sharing photos. It is their very way of living life, and they seem to be smarter than the rest of the world when it comes to using social media. So if you are looking to get into the mind of Chinese people, social media marketing in China is the way to go.


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