27
Mar
2020
The sales funnel. For many, it is the gospel of marketing and sales, the only way to think about the way we communicate and connect with potential customers and clients. Today, however, people are starting to as their lifecycle marketing agencies if the sales funnel is truly the most effective model, especially because it is becoming less relevant in the modern world.
The first documented mention of the sales funnel was in 1924 by a man named William Townsend. It has been taught and used consistently since, which begs the question: why are we using a century-old sales approach in a post-internet world. Certainly, some things that are over 100 years old will stand the test of time, but your lifecycle marketing agency (
The first documented mention of the sales funnel was in 1924 by a man named William Townsend. It has been taught and used consistently since, which begs the question: why are we using a century-old sales approach in a post-internet world. Certainly, some things that are over 100 years old will stand the test of time, but your lifecycle marketing agency (