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22 Jan 2019
As per studies, the largest part of web searchers click on the first few results in SERPs to find what they look for and simply don’t bother to scroll further or go to the next page. This shows clearly that the higher place you gain in organic search ranking, the greater is your company’s CTR or click-through rate. In 2014, Google’s organic search study found while the first result page gets a whopping 71% CTR, the combination of 2nd and 3rd page receives a click rate merely 7%. Furthermore, Google, the world’s largest and top trusted search engine, equipped with Penguin and Panda identify the pages are gaining the height number of click rates as the most valuable to readers and thus uplifts its position toward the top of the...